1. It seems that the number one major facebook mistake is not investing enough time into your page. Facebook marketing isn't and over night success type of deal. Its not a magical tool you set up and overnight have great marketing achievements. It takes time. Facebook marketing success, especially for small businesses takes some effort.2. With that being said the next major marketing mistake facebook users make is not having new, updated and interesting content. You can have all the fans you want on a page but if the business owner doesn't have a reason for you to check out the page, comment or follow up with them then most fans become dormant. Keep things interesting for your fans.
3. Along with keeping your business facebook page interesting, you need to make sure and engage the consumer. Small business owners often make the mistake of talking at their facebook fans, not with them. With facebook marketing owners should remember to keep fans 'in the loop' when it comes to their business. Post your business's sales or coupons, ask questions of your customers, hold contests, and share stories of success and overcoming trials.
4. Don't spam. As a consumer yourself, you know how it feels when someone posts spam messages on you website, blog or facebook account, usually its never a good thing. Customers are not on facebook for spam, they don't want you to bombard them with unwanted information and "crap messages" about your company... many times these attempts turn customers off. As for myself, if someone posts spam on my site it makes me not want to do business with them.
5. Finally don't make the mistake of using your business facebook page for your personal content. Some small business owners tent to mix their personal and company pages, posting personal stuff on their company facebook page. Its ok if you want your facebook business site to feel laid back and friendly, but know where to draw the line of friendly and too personal.
Tiffany Mechling
Mechling Marketing Owner
www.mechlingmarketing.com
